Is it worth it to advertise on social media for ecommerce?
Paid ads on networks like Facebook, Twitter, Instagram, LinkedIn, YouTube, and others are used for ecommerce social media advertising.
Paid social advertising extends your reach on social networks beyond your organic social media approach. It’s more difficult than ever to reach clients organically in their social feeds because to algorithm tweaks on sites like Facebook. That’s why, especially for ecommerce companies wanting to expand their online sales, social media advertising should be considered.